STRATEGY MEETING
Step by Step
A rigorous brainstorming session with the team highlighted many points known but not recognized.
Understanding the current business:
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Products and Services with their performance criteria
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Current customers and their business share
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Our primary and secondary competitors and their strengths
What Portfolio fits us?
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Are our strengths fully utilized?
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Are we missing opportunities?
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Map the possibilities of current business
Marketing Strategy for Identified Business Verticals
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Product – Promotion – Place – Price
SWOT for each Business vertical
Goal setting:
Business goals - Revenue, profitability, size of the company etc.
Contribution goals - Direct and indirect employability, Employee diversity, social responsibility etc.
Cultural goals - Being the best employee, Past employees turned into customers etc.
Industry goals - Being top 10 in India, Being Tech savvy, Being research oriented etc.
